Design Your Scenario
You’re a marketing manager launching a new product. Your decisions will be grounded in concepts from Module 1 (Marketing & Customer Value) and Module 2 (Strategic Planning). Choose a preset or build your own.
🎯 Preset Scenarios
Ready-to-play scenarios inspired by real-world examples from the textbook.
Build Your Own
Loading…
Your Launch Report
Performance Breakdown
📚 Feedback — Textbook Concepts Applied
Your Decision Recap
| Decision | Your Choice | Textbook Concept |
|---|
Reflection Questions
Answer the three questions below using your simulation results. Copy your responses and submit them through the course assignment dropbox. Use at least one textbook term in each answer.
Explain Your Most Important Decision
Look at your Decision Recap above. Choose the one decision you feel had the biggest impact on your overall score. In 3–5 sentences, explain why you made that choice and connect it to a specific concept from Module 1 or Module 2 (e.g., value proposition, the 5 customer needs, marketing orientation, Ansoff Matrix, buyer personas, or KPIs).
Identify Your Most Surprising Concept
Which concept from Module 1 or Module 2 surprised you most during the simulation — either because it changed how you thought about a decision, or because the outcome was different from what you expected? In 3–5 sentences, name the concept and explain what surprised you about it.
What Would You Change?
Looking at your scores, identify the one area where your strategy was weakest (Brand Awareness, Customer Trust, Product Adoption, or KPI Readiness). In 3–5 sentences, describe what decision you would make differently and explain how that change — grounded in a textbook concept — would improve your outcome.