Why You Need to Look into Visual Marketing
Visual marketing is coming to a screen near you. The truth is, it’s already there! The practice of using videos, images and other content connected with some visual element, (such as blog posts) is getting huge attention now as these mediums show themselves capable of driving far more traffic and sales than just text. The social world we live in fosters near-instant sharing of our visual content which, as we know, can go widespread in seconds.
Since we now know that the human brain processes images 60,000 times faster than text, and 80 percent of visual content sticks with us as opposed to 20 percent of textual, it ought to be no surprise that visual marketing is responsible for 84 percent more views and 94 percent more clicks than text.
How to make your own visual marketing work
Utilize the social media image giants – There are several social media networks that join the visual aspect with a thriving and vibrant social media community. The big ones that come to mind are Pinterest, Instagram, YouTube, Facebook and Twitter. All have visual capacity that boggles the mind.
Make sure to add a visual aspect to your other content – Blog posts with images get clicked on far more than ones that don’t, and shares are correspondingly higher as well. There are many places to find great visuals, or you can make your own with tools like Canva and PicMonkey.
Optimize images and videos – Be sure you optimize visual content with appropriate titles and keywords. This will not just help them rank better in the search results, but also allow people to discover them with a keyword search.
Create Slideshows and Infographics – Two of the most highly trafficked and search engine popular visual content sources are document sharing site like Slideshare.net and infographics. Both are shared widely and can generate an avalanche of traffic and visitors. Slideshows are super easy to create, and infographics are becoming that way.
Okay, let me provide you with one more bit of stunning data that will get you thinking: Were you aware that the average Pinterest user clocks an average of 1 hour and 17 minutes on the site compared to 36 minutes on Twitter and 12.1 minutes on Facebook? Let’s hear it for visual content!